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KnoxFill Branding Session | “Knoxville’s First Zero Waste Refillery”

May 11, 2021

Knoxville, Tennessee finally has a sustainable option for household and personal products! Meet Michaela and her sustainable business, Knoxfill.

KnoxFill was created out of Michaela’s pure passion for sustainability and finding better alternatives to the wasteful products in our every day lives. Her sweet little “milk man” model company is totally genius and is very aligned with my own values and interests.

It is always really important to me to work with other companies and brands who I would personally support and use the products I am promoting. I also think it is important to really support the businesses you want to thrive in your own community – Knoxville, you need to start following KnoxFill and learn how to live a more sustainable lifestyle. I feel like I am basically hanging out with incredible small business owners who are really freaking cool and do really freaking cool things. There is something really unique and special about capturing the people who have sacrificed their time, social life, money, and sleep to make their dream life happen.

The moment I met Michaela, we instantly bonded over tea and the topic of sustainability. I grew up composting, gardening, recycling, and reusing glass. My Mom was always telling us to cut back on our waste or that we were throwing away too much trash (I will forever be thankful for the lessons she taught me). So talking to Michaela was like a breath of fresh air. I have been trying to slowly eliminate single use plastics and other regularly wasteful items in my house, but meeting Michaela and hearing her story about creating KnoxFill, it really sped up my desire to change my lifestyle.

I have personally been able to replace my toothpaste, laundry detergent, shampoo + conditioner, deodorant, dish soap, floss, lotion, and a few other smaller items with sustainable alternatives – many a thanks to Michaela and KnoxFill. 🙂

“I created KnoxFill to offer better alternatives to wasteful products in our community. When I started on my less-waste journey, I didn’t know where to start and wished we had a local shop that sold zero waste goods. We all need things like soap and toothpaste – but we don’t need the single use packaging these products usually come in!

I care about making our community a more sustainable, safer, and equitable place. Whenever possible, we’ve worked to source locally made products from right here in Tennessee. A percentage of all earnings will also go to local non-profits dedicated to the work of environmental, racial, and social justice.

Together, we can make a small change in our part of the world. “

– Michaela Barnett 

To get connected with KnoxFill to start using zero waste products in Knoxville, Tennessee, you can visit their website or their Instagram.

for small business branding inquiries, email I can’t wait to work with you!

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